Bespoke tailored jacket suspended in darkness, lapels catching prismatic holographic light
Single-Breasted Wool Jacket

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Forty-three measurements. One phone camera. Garments that arrive knowing your body before you do.

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Chapter I

The Scan

Forty-three individual measurements, captured in under sixty seconds, accurate to within 3mm of a master tailor’s tape.

Person standing for body scan measurement, front view in neutral pose
Scanning... 43 pts
Chest98.4 cm
Shoulder46.3 cm
Sleeve64.1 cm
01

Stand naturally

Flat floor, phone propped at chest height. No special equipment.

02

Three-second capture

Front and side. Our algorithm maps 43 points from two frames.

03

Review your profile

See your measurements annotated in real time. Adjust any outlier.

04

Garment is cut

Your pattern is generated and sent to the cutting table within 2 hours.

43
Measurements
±3mm
Accuracy
60s
Capture Time
Chapter II

The Shirt

Where most men lose an inch at the armhole. Where we find it.

Atelier-tier bespoke shirt, Thomas Mason Giza 45 cotton, french placket detail visible in studio lighting
Atelier Tier

Thomas Mason Giza 45

The cotton that shirts are judged against.

Details that change the drape

Collar constructionAtelier

Fused interlining vs. hand-padded canvas — one softens, one sculpts.

Placket styleAtelier

French placket hides the buttons entirely. The shirt becomes its own.

Sleeve pitch

Set from your own shoulder angle, not a size chart average.

Monogram placementAtelier

Left cuff, chest pocket, or inner collar. Your call.

Close-up of shirt collar and button detail, showing precision stitching and mother-of-pearl buttons
Button detail — Atelier tier
Chapter III

The Jacket

A properly fitted shoulder line changes how you walk into a room. The rest is detail — but detail matters here.

Premium bespoke jacket with full canvas construction, surgeon cuffs visible, lapels falling naturally
Shoulder: 46.3 cm
Loro Piana Super 150s Wool
Close-up of jacket lapel roll and chest pocket, showing hand-padded canvas construction
Lapel roll
Jacket sleeve cuff showing functional surgeon buttonholes, buttons undone to show craftsmanship
Surgeon’s cuffs

Canvas construction

Essential

Fused — clean, economical, holds shape for 3–4 years.

Atelier

Full canvas — horsehair chest piece that molds to your torso over time.

Upgrade delta
+$290
Add Full Canvas

“The shoulder line sat exactly where it should. I’d forgotten what a jacket was supposed to feel like.”

MR
Marcus Reid
Partner, Ogilvy & Mather, Chicago
Chapter IV

The Cloth

The hand chooses before the eye does. These are the mills that supply the houses that dress the people who know.

Thomas Mason white cotton fabric swatch, showing fine weave texture under light
Atelier

Thomas Mason Giza 45

100s
England / Egypt · Shirt

The benchmark cotton. Combed from extra-long staple Giza fibers, woven in Lancashire.

Loro Piana navy wool suiting fabric, fine worsted texture visible in studio light
Atelier

Loro Piana Super 150s

270g/m
Biella, Italy · Jacket

The softest worsted wool available at a commercial weight. Drapes before it's touched.

Scabal camel cashmere overcoat fabric swatch, rich texture showing warmth and depth
Atelier

Scabal Ambassador

320g/m
Brussels / England · Overcoat

Pure cashmere-wool blend. The coat that ends the search for a coat.

Cerruti wool-silk blend fabric swatch in charcoal, showing natural silk sheen
Premium

Cerruti 1881 Wool-Silk

240g/m
Biella, Italy · Trouser

Wool-silk blend with a natural sheen. Trousers that hold a crease and catch the light.

Alumo Swiss poplin white shirt fabric, showing tight crisp weave structure
Essential

Alumo Swiss Poplin

80s
St. Gallen, Switzerland · Shirt

The workhorse shirt fabric. Tightly woven, crisply finished, holds its line all day.

Holland and Sherry grey wool flannel fabric swatch, showing soft brushed texture
Premium

Holland & Sherry Flannel

340g/m
Yorkshire, England · Jacket

Brushed wool flannel with a soft handle. The autumn jacket that never comes off.

Elegantly dressed woman in bespoke fitted blazer, looking out window in soft natural light
The Upgrade

You already know which one
you’re going to choose.

The difference between the tiers isn’t price. It’s the difference between a garment you wear and a garment you reach for. The hand always knows.

Upgrade Your Cloth
Current order: Essential Shirt + Essential Jacket
Upgrade delta: +$475

From the fitting room

I handed the phone to my partner, took two photos, and six weeks later received a suit that fit better than anything I'd had made in a fitting room.

PV
Priya Venkataraman
General Counsel, Brookfield Asset Management, Toronto

The bodice fit on the first try. After three rounds of alterations with a local bridal shop, that felt like a miracle.

CA
Charlotte Ashworth
Bride, married October 2025, Bath, England

I've been wearing bespoke for twenty years. The scan captured measurements my tailor took by hand. I don't understand how, but I'm not asking questions.

JO
James Okonkwo
Managing Director, Rothschild & Co, New York

Ready to begin?

Two photos. Forty-three measurements. One garment that fits.

Starting from
$195
Begin Your Scan